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Online Options
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Build awareness, generate leads and reach a targeted audience of high-level direct marketers with DIRECT's online opportunities:
The must-read daily e-newsletter from the editors of DIRECT, DIRECT Newsline consistently breaks crucial direct marketing news before anyone else: mergers, acquisitions, launches, online trends, legal & postal issues, and more. Put your message in DIRECT Newsline to expand your reach to thousands of marketers every week. You'll generate leads and drive your online ROI.
DIRECT Listline e-newsletter offers twice weekly coverage of what's new and what's changed in the fast-moving list business. Click here for advertising information.
A NEW e-newsletter that targets small business professionals and provides the latest marketing research, trends, analysis and insights to help them maximize their strategies and succeed in their marketplaces. It provides practical, easy-to-read content summaries, and readers can click through to the DIRECT Tips Microsite to read expanded coverage and access additional information. DIRECT Tips reaches companies with less than 20 employees across a variety of market sectors: finance, manufacturing, technology, services and many more.
An e-newsletter devoted to best practices in search engine marketing, with regular reporting on the tools and technology necessary to do the job. SearchLine reaches more than 70,000 direct marketing, catalog, and promotion marketing professionals. Each issue covers:
Best Practices: How to choose and obtain key words, work with search engines, conduct search engine optimization, and serve potential customers. Case histories and statistical research are provided as appropriate.
Analytics: Determine return on investment for key words and search engines.
Tools: Software necessary to administer and analyze search results, conversions and ROI. SearchLine covers the actual products and gives analysis on the good, the bad, and the ugly.
The DIRECT ListFinder™ list research system, powered by NextMark, enable marketers and list professionals to quickly find responsive lists. ListFinder's database of more than 50,000 data cards represents virtually all lists on the market, including postal, email, telephone, and insert media. The database is updated continually every day, so the most current list information is always there. ListFinder's powerful and easy-to-use search engine provides relevance-ranked results and many advanced options to pinpoint the lists that will produce the best results.
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DIRECT's Integrated Classifieds Package lets you target the industry's top professionals with print classified ads and e-newsletter ads delivered right to their desktops. For more information, contact Liane Lowell, (203) 358-4146.
- DIRECT's Web site, www.directmag.com, is the complete online resource for direct marketing professionals. It offers many targeted solutions for building awareness, driving traffic and generating leads from direct marketers searching for information and suppliers online. Click here for advertising information.
- DIRECT offers a host of other online options that help you connect with customers:
Sponsored links that let you reach your target audience on an affordable, cost-per-click basis.
Custom online special reports and microsites that offer exclusive design and content; generate traffic and interactivity with customers; and establish your brand or product within a high-impact, content-rich "mini Web site."
Category sponsorships that provide clear ownership of your category via a targeted special report with exclusive content; and a major presence for your brand via high-visibility ad messages.
Streaming video that allows you to reach an Internet-savvy audience with a powerful branding message and a compelling, interactive call-to-action.
Webinars that feature reliable and efficient Webcast services for both live and video-on-demand events; and offer interactive reach beyond your current customer base.
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